"There are many different definitions for a public service announcement (PSA) or public service ad,
but the simplified version of PSAs are messages in the public interest
disseminated by the media without charge, with the objective of raising
awareness, changing public attitudes and behaviour towards a social
- Wikipedia Definition
Over the next few days you will be completing a Public Service Announcement in MS Movie Maker.
TODAY: You will work with your assigned partner to CHOOSE A TOPIC, COLLECT OR MAKE PHOTOS FOR CONTENT, DECIDE ON MUSIC, and RESEARCH AT LEAST 4 FACTS!
Getting Started (from Center For DIGITAL Education Website)
- Choose your topic. Pick a subject that is important to you, as
well as one you can visualize. Keep your focus narrow and to the point.
More than one idea confuses your audience, so have one main idea per
- Time for some research - you need to know your stuff! Try to get
the most current and up to date facts on your topic. Statistics and
references can add to a PSA. You want to be convincing and accurate.
- Consider your audience. Are you targeting parents, teens,
teachers or some other social group? Consider your target audience's
needs, preferences, as well as the things that might turn them off. They
are the ones you want to rally to action. The action suggested by the
PSA can be almost anything. It can be spelled out or implied in your
PSA, just make sure that message is clear.
- Grab your audience's attention. You might use visual effects, an
emotional response, humor, or surprise to catch your target audience.
Be careful, however, of using scare tactics. Attention getters are
needed, but they must be carefully selected. For example, when filming a
PSA about controlling anger, a glass-framed picture of a family can be
shattered on camera. This was dramatic, but not melodramatic. Staging a
scene between two angry people to convey the same idea is more difficult
to do effectively.
- Create a script and keep your script to a few simple statements.
A 30-second PSA will typically require about 5 to 7 concise assertions.
Highlight the major and minor points that you want to make. Be sure the
information presented in the PSA is based on up-to-date, accurate
research, findings and/or data.
- Storyboard your script.
- Film your footage and edit your PSA.
- Find your audience and get their reaction. How do they respond and is it in the way you expected? Your goal is to call your audience to action. Are they inspired?
PSA Bibliography EMAIL Requirements
You and your partner must send and EMAIL to me (email@example.com) that has a paragraph about the reason you chose your topic, the names of the two students who worked on your PSA, and the six references that you used to find your facts. The following format must be used:
Subject: PSA Project (Topic of Project)
Body of Email:
Students Collaborating: (Me) & (You)
Reason For Choosing Topic:
- "(Fact 1)". Author, Website/Book/Article/Place Found
- "(Fact 2)". Author, Website/Book/Article/Place Found
- "(Fact 3)". Author, Website/Book/Article/Place Found
- "(Fact 4)". Author, Website/Book/Article/Place Found
- "(Fact 5)". Author, Website/Book/Article/Place Found
- "(Fact 6)". Author, Website/Book/Article/Place Found
Grading is as follows:
The Public Service Announcement must use a minimum of 10 pictures or video clips
PSA must be no less than 30-seconds in length and no more than 1:00 minute in length
PSA must have smooth transitions between pictures
PSA must use at least one piece of music. If more, smooth transitions between sound bites
PSA must have at least 4 facts about your topic, and you must EMAIL your source list.
PSA must be published as a movie file and viewable by Media Players
Following is the grading outline:
30 points for neatness (smooth transitions)
40 points for completeness (All items present)
10 points for within time limits
20 points for partner review
|Concept||Student has a clear picture of the message he/she is trying to convey through the PSA.||Student has a fairly clear picture of the message he/she is trying to convey through the PSA.||Student has brainstormed his/her message, but no clear focus has emerged for the PSA.||Student has spent little effort on brainstorming and refining his/her message.|
|Originality||Presentation shows considerable originality and inventiveness. The content and ideas are presented in a unique and interesting way.||Presentation shows some originality and inventiveness. The content and ideas are presented in an interesting way.||Presentation shows an attempt at originality and inventiveness.||Presentation is a rehash of other people's ideas and/or graphics and shows very little attempt at original thought.|
|Use of Graphics and Images||All graphics and images are attractive and support the theme/content of the PSA.||Most graphics and images are attractive and support the theme/content of the PSA.||Some graphics are attractive but a few do not seem to support the theme/content of the PSA.||Several graphics are unattractive AND detract from the content of the PSA.|
|Digital Camera Use|
|Pictures are high quality. The main subject is in focus, centered, and of an appropriate size compared to other objects in the picture.||Pictures are good quality. The main subject is not quite in focus, but is it is clear what the picture is about.||Pictures are of marginal quality.The subject is in focus but it is not clear what the picture is about.||No picture taken OR picture of poor quality.|
|Overall Effectiveness||Project includes all material needed to gain a comfortable understanding of the topic. It is a highly effective PSA.||Project includes most material needed to gain a comfortable understanding of the topic, but is lacking one or two key elements. It is an effective PSA.||Project is missing more than two key elements. It is a slightly effective PSA.||Project is lacking several key elements and has inaccuracies that make it an ineffective PSA.|